strategies through world-class expertise to drive real business outcomes. Simon Gerrans to join BMC Racing from Orica-Scott. What’s interesting for us here is our racing heritage; Christian and I were teammates, we’ve done the hard yards on the bike and we have a huge amount of respect for the guys and girls out there doing it now. And each person who’s invested, I can vouch for personally. What’s the most exciting part of The Service Course for you? Catching up and looking ahead with our very own, The Service Course CEO, Mr Simon Gerrans. It was a great experience to be a part of and to do the ride with so many people who were so passionate about the race that it represented, and get through a 10+ hour bike ride and the longest one I’ve ever done on probably the least amount of form I’ve ever been on. Ads are placed in the most There’s not the pathways for young Australian riders to get across to Europe like there was when I was young. It’s been challenging. If I was to put down one stage it was the penultimate stage, when Pogacar tore the race to pieces. We have a holistic approach, we have a number of touch points with our clients, and fortunately we have a number of revenue streams. Did you have a highlight on the bike for 2020? What I’m enjoying spending my time doing is reconnecting with mates. Simon Gerrans won but, as for the Tour Down Under, it was consistency rather than flamboyance that won the day, so he was invisible in the peloton for most of the race. purchase, demographic (age, gender, For me, teams wise, I’m really looking forward to seeing how the Ineos and Jumbo-Visma battles unfold. My role in the business means I haven’t done as much of the good stuff this past year as I would’ve liked. As far as the best team of 2020, by far Jumbo Visma in the way they dominated the calendar. The mental health space has never received so much attention, and so many people use cycling as a means to help their mental health. So you see there are a lot of people paying attention and a lot of people wanting to be involved which is really exciting. Simon Gerrans (born 16 May 1980) is an Australian professional road bicycle racer, who currently rides for the Australian UCI ProTour team, Orica-GreenEDGE. hoods, cities and countries to only target I hadn’t been back for 2 years, I haven’t lived here for 20 years, so it’s really nice to just get back, settle in and catch up with a bunch of people. To go from being out riding my bike every day, traveling, doing a whole bunch of different things in different places, to getting up at 5am, putting on a suit, catching a train into work to be on the desk at 6:30am to start a 10-12 hour day behind a desk, to catch a train back home again to be there just in time to kiss my kids goodnight to go to bed, it couldn’t be more contrasting on a day to day basis. From their perspective, they’re familiar with the people we have involved in the business. Can you tell us more about your Pathways Coordinator role with InForm Racing? Given he's raced against most of the field in the Tour, he knows a lot about how things work in the here-and-now. So on 20 years of preparation and 2 years of tapering I did the biggest bike ride I’ve ever taken on. Whereas now nobody waves any more because there’s quite literally thousands of bike riders out on the road everyday. As far as goals, I’m keen to do a couple of events on both road and gravel. For me, I stepped away from the pro peloton in 2018 and stepped into a whole new level of professionalism in a whole different industry in banking by starting my role at Goldman Sachs. We’ve come to expect Quickstep to dominate, but we’ve never seen Jumbo Visma do that before. expertise to drive real business outcomes. I was really impressed to see him maintain his form on the road, and now he’s winning cross races… it’s incredible. marketplace, programmatic advertising is growing in importance campaign runs longer. Good and bad. We can create custom audiences that are So they approached me to help find a way to get these young guys into the team and help them get across to Europe to race abroad. And on top of that to see him come back from a crushing defeat at the Tour, where people thought we’d see him crumble and never be back at that same level, to then win Liege and win La Vuelta, it really was an incredible year from him. What I love about my role is the prospect of growing this business. After a few days of criticisms, which we learned to acknowledge and take on the chin, and then respond to, people really started to enjoy it. Gerrans out of Tour with broken collarbone Australia's Simon Gerrans is forced to quit the Tour de France on Thursday after breaking his collarbone in a crash. What I really love about my role at TSC is building something - growing a business. What were the things that you learned whilst commentating the TDF? I am finding Simon Gerrans's commentary very interesting. Tour de France 2013, stage five: Live and interactive text commentary for the team time trial on Wednesday, July 3. It’s so good to do it in an industry where I have a fantastic network, a level of credibility with partners and suppliers, I get to work with friends and good people. The growth of programmatic advertising is being Target consumers based on location, And I think TSC is a classic example of that. James Meadley (SA.com), Gene Bates (UniSA), and Mitch Docker (United Water) counter, also briefly. So they’re comfortable investing their hard earned money in the business. They also support guys who are at the end of their racing careers as well, and looking for a profession after cycling. 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