A Nielsen Sports report stated that 84% of general sports fans find women's sport more “inspiring” and “progressive” than the male version, which is seen by many as being more “money driven”. Businesses are aware of the importance of social media marketing as 73% of small businesses invest in social media marketing. Famous players like Andrea Pirlo and Cristiano Ronaldo have also shown their love for eSports. Both brands made campaigns in relation to Women’s World Cup and both campaigns deliver a powerful message. Storytelling makes us relatable and forms a connection with our target audience. While we covered a number of topics on how to market your sports team, there’s no better learning experience than seeing examples of successful sports marketing campaigns. What are the current trends in sports marketing? Weird marketing didn’t do it any favors. As 2019 closes it’s time to call out some of our favourites. In this promo, Serena Williams tells an emotional story of what it’s like being a woman in the sports industry. Through glasses or a smartphone, the target audiences of brands can now see what the shoe looks like on his own foot. Both social activism and cause marketing represent an important part of sports marketing strategies for 2019. 1. Sports is one of the largest industries in the world. We’d love to help you find the next step in growing your Athlete, Athletic, or Business Campaign. During the past years, there was a significant rise in female fans was observed in trends of the sports industry. In 2019 Unibet took the use of data feeds by the scruff of the neck and totally upgraded its display advertising offering. The campaign, which focused on passionate young gamers, inspired … Brands like Fitbit, Apple, Samsung and Nike are all improving their respective products as wearable devices cement itself in the marketing trends of the sports industry. Thus, adding and selling merchandise through ticket packages is great for boosting brand visibility, whilst connecting with fans. Equality, diversity and inclusion are great characteristics for every sports brand. At the end of 2018, 20 Premier League teams launched a completion amongst their fans. And this happens because fans are allowed to access unique customized items related to the organization they follow and support. Because of FBI investigations this year, many elite D1 schools are going to continue to be under greater scrutiny. Here is a list of recent social media campaigns from large brands. 2019 was the year that saw Sports content consumption behaviour evolve, giving rise to many trends and subsequent marketing opportunities. Integrated Marketing Campaign Examples. © Copyright All Rights Reserved 2020 Creatitive DBA |. With only a few weeks left of 2018 we have been looking back at a selection of some of our favourite sports marketing campaigns from this year. Marketing your sports team can bring you a lot of new opportunities and there is always a new and creative way to get in front of your fans and potential sponsors. If you plan to launch a successful social media marketing campaign, you should learn from these campaigns. First off, the company introduced an ad campaign featuring The King, a mascot it previously abandoned in the 80s. Nike celebrated women athletes in their marketing campaign days before Women’s World Cup. Some aim to empower and inspire while others want to make you feel proud and pumped up for the game ahead. It is true it can be especially hard to determine the return on investment when it comes to ticket sales via social media platforms, yet it is an impressive tool for storytelling and interaction. Although the wording has been changed to suit the modern times and the occasion, you can easily see that the video also aims to combat the bias against female athletes. 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